Over the past 30 days, my Google Ads account has seen a meaningful improvement in performance, both in terms of return on ad spend (ROAS) and total conversion value. With ongoing testing and adjustments, the account is now running leaner, more efficient, and more focused on what’s actually driving results.
What Changed?
To improve ROAS and overall account effectiveness, I made a few key optimizations:
- Paused low-performing campaigns and reallocated budget to stronger ones.
- Introduced broader keyword match types to capture more relevant search traffic.
- Continually refined targeting and creatives based on performance data.
Results Overview
In the last 30 days, conversion value across all active campaigns increased significantly compared to the previous 30-day period. This reflects both increased efficiency and better alignment between ad spend and user intent.
ROAS Trends
I also tracked daily ROAS (as a percentage), and the visual trend is clear: performance has improved, with consistent daily gains and occasional spikes where strategic shifts were made.
Final Takeaway
This recent performance boost is a good reminder that consistent optimization matters. Instead of running ads on autopilot, I focused on what’s working and eliminated what wasn’t. The result? Better ROAS, higher conversion value, and smarter use of budget.
More insights to come as I continue testing and scaling.